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Cloudingo: Salesforce Deduplication & Duplicate Management

Find, merge, and prevent duplicates for trusted Salesforce data.

Starting at $2,500   USD/company/year

Discounts available for nonprofits

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Industries
Financial Services
Healthcare & Life Sciences
High Tech
Business Need
Data Management
Security
Data Cleansing
Requires
Sales Cloud
Compatible With
Service Cloud

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MVP
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Ranger
Lifelong learners who have earned the Ranger rank or higher on Trailhead
4.81
Lifetime average
Showing 10 of 559 Reviews
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Good Alternative to DemandTools

We had to make a switch from DemandTools a couple of months ago because of a major price increase. Cloudingo has been a good alternative and works well overall, but I do wish the speed of the merges happened more quickly. Sometimes it can take upwards of seven minutes for one group of accounts to merge, and we have a large amount of accounts to merge every day, so any improvement in the speed of things would be greatly appreciated. The merges do seem to be cleaner though than they were in DemandTools.

Stephen Harding
07/31/2026

Hi Michael. Thanks for taking the time to leave a review. We are very glad to have you as a customer. I wanted to take a moment to explain why you've experienced some slowness in processing in your account. You have Cloudingo's Undo/Restore feature enabled. Salesforce does not natively support the unmerging of merged records, and no other data quality application has an Undo feature besides Cloudingo. The feature is complex. In order to reverse a merge, the data must have first been backed up. And to back up a duplicate group, Cloudingo must make a copy of all records and relationships in the group, encrypt that copy, and then offload it to external storage all before the merge request can be submitted. This process necessarily take some time. And the more complex the data model of the source is, the longer it can take. If you have a process to run that is time-sensitive, you can consider temporarily disabling Undo/Restore for the duration of the process. Things will run considerably faster. Just be aware that you won't have peace-of-mind that you can reverse a merge if a mistake is made. Please feel free to reach out with an questions. We are here to support you. Steve Harding Cloudingo

Good replacement for DemandTools for merging records

We'd been using DemandTools for years, but they told us that they were expiring our subscription tier and the cheapest one would now be 2.5x the cost. I did some research on alternatives and Cloudingo came out top. I found our contact at Cloudingo to be very responsive and helpful. They include free training/setup calls with the subscription. So far, it's doing exactly what I need it to.

Salesforce's most wanted tool.

Cloudingo has really helped us keep our Salesforce data cleaner and more organized. The duplicate merge process saves a lot of time compared to doing everything manually, especially when working with large data loads. I also like that it gives a lot of flexibility with filters and matching rules. Overall, it has been a solid tool for our Salesforce admin work and data cleanup process.

Olivia Yarrow
06/24/2026

Thank you Ibrahim! We're so glad you love Cloudingo and appreciate the kind words.

Cloudingo

Cloudingo is a useful diagnostic tool for identifying duplicates, but it's not a standalone solution. It works best as a **one-time or periodic cleanup tool** after data enrichment, not as a continuous deduplication engine — especially given the structural root cause (product-layer multi-account creation) that it can't address.

Easy To Use - Give Me The Power

I ended up going with Cloudingo for it's mastery of basic functionality. It gives me the power to do what I want with it and I don't have to work through any exaggerated shine like AI this or that. It does the job, it does it well, and it let's me customize it to my needs! That's all I look for!

Olivia Yarrow
03/26/2026

Thank you for this! We love hearing that Cloudingo gives you the control and flexibility to get exactly what you need done.

Cloudingo has been an easy-to-navigate tools for our small higher education institution

Cloudingo has been just what we need to mass-modify our data, deduplicate records, and overall clean up the data in our system. We are a small private university and do not have a big team, so having this easy to use tool has been a game changer. The training team at Cloudingo has been a wealth of knowledge and so easy to work with. I'm so glad we've switching to Cloudingo to help with our CRM data!

Olivia Yarrow
03/26/2026

Really appreciate your review Katy! It’s great to hear Cloudingo is helping your team do more with less while keeping your data clean.

Heidi Whisman

Cloudingo’s matching feature is a major time-saver

Everyone loves the deduplication and merging features, but I especially love the matching feature as it is a major time-saver. This feature has saved us hours of manual work when loading or importing new data, since Cloudingo automatically matches, merges, and updates records with impressive accuracy.

Olivia Yarrow
03/26/2026

Thanks so much! It’s great to hear that the matching feature is delivering real-time savings and accuracy for your team.

Great training, great support and an indispensable tool in the age of data.

Cloudingo has significantly expanded and enhanced operations at Loyal Source. It has improved data quality, streamlined Salesforce processes, and reduced manual effort across multiple workflows. The platform has been a strong enabler for automation and governance, allowing teams to scale more efficiently while maintaining consistency and control. Overall, Cloudingo has been a valuable tool in strengthening our Salesforce operations. Great training, great support and an indispensable tool in the age of data.

Olivia Yarrow
03/26/2026

Thank you for the thoughtful review! We’re so glad to hear Cloudingo is helping streamline your workflows and strengthen data quality across your team.

The only de-dupe tool your team needs!

Cloudingo has been a game-changer for keeping our data clean and reliable. The duplicate detection is fast and accurate, and the merge process is simple and intuitive, saving our team tons of time while improving data consistency.

Olivia Yarrow
01/16/2026

Jade, thank you for your kind words about Cloudingo! We appreciate it and are so glad you like the tool.

Very useful deduper - UI a little slow

Very powerful tool and integral to our business. Sometimes it can be a bit slow when using the app/website but it is very effective and great for scheduled runs.