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Allocadia Marketing Performance Management

Plan strategically, invest with purpose and drive better performance.

Overview

Allocadia makes managing budgets, plans, and performance easy and flexible, so your marketing team can focus on ROI.

See How Allocadia Marketing Performance Management Works

Smarter strategic planning Centralize and streamline your organization’s strategic and tactical marketing planning processes. Share marketing plans that align with your company’s key objectives. Forecast marketing ROI and predict revenue impact.
Spreadsheet-free budgeting Gain complete control over your marketing investments - know where you're investing, how much and where you have the ability to reallocate. Collaborate more strategically with Finance to run the business of marketing.
Insights to measure your ROI Own the conversation about Marketing's impact on the business. Get performance data by region, program family, and much more so you know what's working, what's not and where you need to invest next for maximum impact.

At Allocadia, we help marketers run marketing so they can do more marketing, by providing them with planning, budgeting and performance software to optimize marketing investments and drive real business results. The recognized leader in Marketing Performance Management (MPM), Allocadia serves more than 150 customers and thousands of users, and manages billions of marketing dollars. Our customers include Autodesk, Philips, Red Hat, National Instruments, Pitney Bowes, CA Technologies, GE Digital, Juniper Networks, VMware, Arc’teryx, and Charles Schwab. Fully Integrated with Salesforce With our Salesforce integration, associate any marketing activity or budget line item within Allocadia to your active Salesforce campaigns. Allocadia also pulls bottom-of-the-funnel metrics including lead, conversion and opportunity data from Salesforce. By tying your investment and returns data together in one system, Allocadia delivers a complete, accurate and visual picture of your true marketing performance.