Allocadia Marketing Performance Management

Marketing Performance Managment

The Allocadia interface is simple to use and understand, which helps end user adoption. The platform itself contains powerful analytic tools that easily display a visual representation of your data. Allocadia is purpose built for marketers, and geared to easily track marketing performance. We currently use Allocadia to solve for and analyze marketing ROI. This platform is a terrific way to track your existing budgets in a unified way; even for those companies who are not looking to or are not ready to begin tracking the return on their marketing investment. Allocadia's interface is simple, but it reporting engine is incredibly powerful. If you're looking to unify budgeting within an organization, then Allocadia will provide an excellent, holistic solution that you're looking for. Allocadia's integration with Salesforce.com shows that the platform is moving in the right direction, with a focus on the entire marketing pipeline.

Great Budgeting Tool for Marketers

Allocadia is a great budgeting and forecasting tool for marketers. If you can use a spreadsheet, you can use Allocadia. The Allocadia team is also very friendly and helpful.... a company that truly cares about customer experience! I recommend for anyone looking for a new budgeting solution.

Allocadia from a Partner-User Point-of-View

Full disclosure: we are an Allocadia and Salesforce.com partner, and we also use both platforms for our internal marketing. Allocadia does a great job of taking marketers out of spreadsheets and out of the dark, and into a secure platform. They can use Allocadia to plan, forecast, and spend marketing dollars across all tactic types (digital, print, event, etc.) and for all types of marketing (lead gen, advertising, growth, retention, etc.). The Allocadia connector/app works great to bring visibility to the SFDC campaign and associate it to the spend flowing through Allocadia. The overall objective is to leverage the sales/campaign data to bring in revenue numbers and measure ROI. The connector takes moments to set up. However, Sales and Marketing should plan carefully how they will use the two applications in harmony. Along those same lines, Allocadia has a number of great out-of-box reports with the sales team in mind, but these reports can be tailored to meet specific requirements and process design within the organization. Allocadia, like SFDC, is scalable for the smallest marketing teams (like mine) or large-scale enterprises. I highly recommend!

Just showed it to management

We have been using Allocadia for the last two years. Just showed a ROMI report to management as part of our quarterly review process and they were completely blown away. As Marketing spending on trade shows/events has always been a black hole, I am now able to make the data extremely transparent. Next year we have decided to spend our money on other items that have a chance to produce a higher value. If you love metrics and visualization of your spending and marketing ROI data, please give Allocadia a go. -Jarrod Krug Trimble Navigation