Allocadia Marketing Performance Management

Additional Details

At Allocadia, we help marketers run marketing so they can do more marketing, by providing them with planning, budgeting and performance software to optimize marketing investments and drive real business results. The recognized leader in Marketing Performance Management (MPM), Allocadia serves more than 150 customers and thousands of users, and manages billions of marketing dollars. Our customers include Autodesk, Philips, Red Hat, National Instruments, Pitney Bowes, CA Technologies, GE Digital, Juniper Networks, VMware, Arc’teryx, and Charles Schwab. Fully Integrated with Salesforce With our Salesforce integration, associate any marketing activity or budget line item within Allocadia to your active Salesforce campaigns. Allocadia also pulls bottom-of-the-funnel metrics including lead, conversion and opportunity data from Salesforce. By tying your investment and returns data together in one system, Allocadia delivers a complete, accurate and visual picture of your true marketing performance.