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Full Circle Insights: Multi-Touch Attribution, Funnel Measurement, and ABM
Marketing & Revenue Attribution | B2B Marketing | Marketing ROI
- Industries
- Horizontal ProductHigh Tech
- Business Need
- Lead & Opportunity ManagementCampaign ManagementAccount-Based Marketing
- Requires
- Sales Cloud
- Compatible With
- Sales Cloud
FCI delivers revenue & marketing attribution in Salesforce: multi-touch attribution, funnel measurement, campaign attribution, customer journey tracking & ABM performance, plus marketing intelligence, dashboards & reports, and customer analytics.
Highlights
Salesforce-Native B2B Marketing Full Circle Insights enables revenue & marketing attribution for B2B marketing without complex integrations. Connect Salesforce campaign data, marketing performance & Data Cloud with full data integrity.
Multi-Touch Attribution Models Use advanced multi-touch attribution models to track marketing touchpoints across the customer journey. Understand how campaigns influence pipeline, marketing ROI, and revenue attribution to optimize marketing investment.
Funnel Measurement & Pipeline Analytics Track leads with funnel analytics, monitor volume, marketing conversion rates, and velocity rates. Identify bottlenecks, optimize lead flow, and measure campaign performance and pipeline impact across every stage.
ABM Measurement & Account Intelligence Measure ABM performance by tracking engagement across target accounts. Integrates with 6sense, Bombora, and Demandbase to sync intent data in Salesforce and reveal account progression, and revenue impact.
Customer Journey Tracking Visualize customer journey across campaigns, channels & touchpoints. Unlock customer tracking, customer analytics & customer metrics, plus customer engagement & marketing analytics across omnichannel engagement.
Dashboards & Reports for Marketing Intelligence Access customizable dashboards & reports with marketing analytics, customer analytics, and campaign performance reporting to measure marketing conversion, marketing impact on pipeline and revenue.
Campaign Influence & Attribution Reporting Analyze Salesforce campaign attribution, campaign ROI, and campaign performance to understand how marketing activities contribute to pipeline generation and revenue outcomes.
Matchmaker Identity Resolution Ensure accurate customer journey tracking and marketing attribution with Matchmaker tool. Improve data quality, contact-to-account matching, and campaign attribution accuracy across Salesforce.
Marketing Intelligence & Customer Data Impact Turn marketing & customer data into marketing intelligence with marketing analytics & revenue attribution. Use B2B data and audience segmentation to identify campaigns driving pipeline & marketing ROI.
Provider Details
Full Circle Insights is a Salesforce-native marketing and revenue attribution platform that combines multi-touch attribution, funnel measurement, customer journey tracking, and account-based marketing analytics. As Salesforce data experts, we help B2B marketing, revenue operations, and RevOps teams connect campaigns, pipeline, and revenue in a single source of truth. Organizations gain clear visibility into campaign performance, marketing ROI, and funnel progression to support better revenue decisions. Our platform enables teams to build attribution models, analyze funnel performance, measure campaign influence, and align marketing and sales around shared revenue metrics while keeping all data secure within Salesforce. 🎯 Common Use Cases: • Measure marketing attribution and campaign influence across channels • Improve campaign attribution reporting and marketing ROI visibility • Track customer journey touchpoints from first engagement to revenue • Monitor funnel analytics, conversion rates, and pipeline progression • Measure ABM tracking and buying group engagement
Pricing Details
đź“ž Connect with our team to explore the best solution for your Salesforce environment. Pricing Info: $995 per company/per month
Full Circle Insights
$995 USD/company/month