Adobe Marketo Measure (fka Bizible)

Visualforce Pages Don't Support Lightning Experience Which Causes Issues

The app itself is fine and provide the data we would like to see, but the application has no lightning components and relies on Visualforce pages. These Visualforce pages do NOT support lightning experience so implementing these pages on the LEX layouts become very convoluted.

Implementation is a breeze

I am part of a small Salesforce team. I am pleased with how well documented (screenshots, written instructions, etc.) the instillation process is. The teams of people available to help install were very responsive as well. The time required from the Salesforce admin was minimal and that was designed well compared to other solutions examined. I can't write about the rest of the product as I'm not a user, but the install was fantastically easy.

Outstanding Tool

The use of strong business tools are key to any organization's success. Bizible is one of those tools. It has brought significant value to our business by providing us with dynamic and relevant information that helps us evaluate the success of our initiatives/campaigns (and adjust course as necessary). Bizible is easy to understand and the support team has always provided great service when we have a question. We highly recommend Bizible!

Very Useful Attribution Tool

Bizible does an amazing job at helping you find the campaigns that are contributing to revenue, this can be especially complex for many B2B companies. With their integration to AdWords you can drill down to the specific search query and see which leads are contributing to converted opportunities and divert budget accordingly. Overall the team at Bizible has been great from sales and implementation all the way to support. Santiago, our Customer Success Manager, has been great at handling all of our questions and helping us build reports. I highly recommend the product and team at Bizible.

Bizible is KING of Online and Offline Attribution

Bizible provides invaluable insight on the effectiveness of both our online and offline marketing activities. We are now able to run reports across all of our efforts to identify what is contributing befor and after the conversion event (form submission). I feel strongly that having Offline attribution if a must have to see how both online and offline perform separately but also see how a lead/contact interacts with both throughout their buyer's journey. With the addition of Sales Rep attribution, we have total attribution across both our Sales and Marketing activities. #powerful A huge plus is having a dedicated customer success manager (Santiago) who really goes above and beyond the call of duty helping us take full advantage of the Bizible platform. #priceless

Great for attribution!

Bizible gives us real insight and ROI on our marketing spend. We can now optimize for SQL's, QAO's and ROI as opposed to top-of-the-funnel leads.

We love Bizible!

Bizible has been one of the best things that's ever happened to our company. We are able to see exactly which AdWords campaigns, adgroups, keywords, landing pages and ads result in leads, opportunities, and revenue. We have tried all attribution products and Bizible is the best by far.

Awesome ROI Tracking!

We originally tried Bizible to do better AdWords ROI tracking and analysis, but now use it to do all of our reporting. The AdWords aspect gives you incredible visibility. All the way down to the exact search query that brought in a lead that turned into a deal! It is an incredible value. The service is also fantastic. Support is always helpful and quick to respond. They also really take into account customer’s feature requests, which I find very rare with marketing tools these days.

Flawless referral source data

We were looking for an easy way to bucket inbound leads into Direct, Search, and Referral traffic sources, and the referral source data we were getting from Marketo wasn't matching up with what we were seeing in our analytics reports. After trialing Bizible, we found that 60% of leads that Marketo was saying were direct traffic were actually coming from some other referral source. With this data, we have been able to streamline our campaign attribution reporting and make better investment decisions. Highly recommend!

Great data

Love the data and insight we're getting from Bizible. Their integration with Salesforce is fantastic, and we were able to integrate the tracking we were doing with Salesforce campaigns with Bizible. Also love their out of the box revenue attribution models. Their support & implementation have been stellar, couldn't recommend them enough!