CloudApps: Increase Sales Effectiveness

We believe that Sales Managers are underserved, lacking tools and data insights needed to drive their teams. It’s our mission to change this. We are a team of Sales and CRM system veterans, who have spent time learning sales behaviours at Oracle, Siebel & Salesforce. In 2009, we recognised that sales success is driven by executing the right sales behaviours at the right time. But CRM technology alone doesn’t record or drive sales behaviours. So, we built a solution that automatically observes and directs best practice sales behaviours. We surfaced these as insights for Sales Leaders. Allowing them to coach and motivate their teams, harnessing behavioural science. We didn’t stop there, we embraced the use of ‘Artificial Intelligence’ by feeding these sales behaviours into the very latest ‘Deep Learning’ algorithms. This allowed us to predict sales outcomes with previously unheard-of levels of accuracy. And to move beyond a single “best practice sales process” to an intelligent guided ‘next best action’ approach that is specific to each deal. Meaning we can now guide Sales Reps to perform the most impactful sales actions, in the optimal sequence to win more deals.