BrightTALK for Salesforce Connector

Content marketing starts with creating engaging content. BrightTALK makes it easy to create videos and webinars and attach white papers, marketing collateral and web pages. It doesn’t have an impact though, unless there’s an audience. BrightTALK helps you build an audience whether you publish your content on your website, across the Web or on BrightTALK, where thousands of professionals find and view content every day. When you publish your content through BrightTALK Channels, you capture demographics, contact and engagement data in one place. With BrightTALK for Salesforce, this information is automatically updated in Salesforce and available for immediate action. Leverage it to gauge purchasing intent and jumpstart smarter sales conversations. Say goodbye to waiting for lead lists to arrive or spreadsheets to upload. The quicker your sales team acts on leads the more effective they are. The app also comes with pre-built dashboards that connect sales results with the content viewed by those who closed. This makes it easy to understand the ROI of your content marketing program and demonstrate its value to key internal stakeholders.