ReferenceEdge

Point of Reference is focused on one thing: helping companies harness the power of their customer advocates to drive leads, retention, and new revenue. A Salesforce ISV Partner since 2013, we bring more than two decades of customer advocacy domain expertise to enterprise organizations. The ReferenceEdge platform combines purpose-built technology, proven processes, and a service model unlike anything else in our market. Every customer works with experienced advocacy professionals who help translate technology into a successful, evolving program. We believe in delivering what we promise, not selling a vision customers are left to figure out on their own. That philosophy extends to AI. We see enormous potential for AI to make customer advocacy more accessible, intelligent, and efficient, while recognizing that advocacy is fundamentally relationship-centric. ReferenceEdgeAI combines conversational AI with trusted advocacy data, established business rules, and deterministic workflows, using AI where it adds value rather than where conventional software already does the job better. The result is technology grounded in experience, backed by people who understand advocacy.