RQ® | Strategic Relationship Development

RQ for Salesforce

As a premium products provider, the quality of our market relationships is absolutely critical to our success. It is our team’s ability to quickly create trust and then continue to grow that trust over time that allows us to build and sustain a loyal customer base, which greatly reduces our costs and the length of our sales cycle . With RQ for Salesforce, we have been able to develop a common language around relationship development and a set of standard practices for repeatedly building great relationships. RQ Assessments and Action Plans equip every member of my team to prioritize and focus on the relationships that will have the greatest return for the business, and that will help them to achieve their sales and service goals. In addition, the product allows us to see our relationship coverage around key Contacts and across major Accounts, so we can avoid competitive threats and produce data-driven strategies for where to invest more time and with whom. Furthermore, the product gives me practical tools from which to review the team’s relational progress and offer help where it is needed. RQ for Salesforce and RCG’s Relational Ladder methodology is a standard topic at all of our sales meetings and we will continue to grow our relationship with RCG for the foreseeable future.