Campaign Impact Assistant

Additional Details

Do you have multiple campaign touches with prospects? Or significant lead volume or long sales cycles? Traditional attribution and analytics can’t tell you where to invest to help sales close more deals this quarter or how field marketing events are accelerating deals through your pipeline. Go beyond the limited first touch, last touch, or even-spread multi-touch attribution models and build campaign attribution models that fit your needs. Full Circle Campaign Attribution lets you: • Understand how the marketing organization and individual campaigns impact pipeline and revenue • Customize weighting and prioritization across any dimension • Run three models simultaneously and cross-compare to fine-tune your model • Slice and dice your data into any segmentation and granularity To truly understand the impact of each program in your marketing mix on pipeline and revenue you need Full Circle Campaign Attribution for Salesforce. It is important to note that this application does not require your sales team to change any processes and will not affect any non-marketing users of Salesforce - it just gives you the metrics you need to get a seat at the revenue table.