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Campaign Impact Assistant
Understand Campaign Impact on Revenue Right Inside of Salesforce!
Starting at $25,000 Â USD/company/year
- Industries
- CommunicationsProfessional Services
- Business Need
- Campaign Management
- Requires
- None
- Compatible With
- Sales Cloud
Campaign Attribution from Full Circle Insights enables marketers to go beyond first touch, last touch, and even-spread multi-touch attribution to understand every campaign's impact in generating pipeline and revenue.
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Showing 3 of 3 Reviews
Now Leadership Knows Our True Influence
FullCircle campaign attribution has helped us in so many ways! Before implementing campaign attribution, we were not able to effectively report marketings true influence on pipeline generated and closed won ARR. We were double counting the # of created opportunities, pipeline added and closed won ARR based on campaign and channel performance. This didn't allow us to have full visibility into our full-funnel performance and top performing campaigns. Now, with campaign attribution, we're able to accurately report on different attribution models to give a holistic view of a campaigns true influence. We can report on first touch, last touch and even split opportunity. It allows us to see the true impact of our campaign influence. It also helps us understand our account journeys.
Must have solution for us
We needed Full Circle to provide closed loop reporting. We now understand where we get stuck and how the leads are sourced. We also use Full Circle for evaluating campaign ROI. For events, we needed to understand if our campaigns pre-post conference yielded results. Full Circle allowed us to provide the justification to all parties regarding our spend. Support from FullCircle is top notch, the staff is knowledgeable, helpful, and responsive.
A solution for attribution that can be as sophisticated as your business model
What I love about Full Circle is that the team has so much SFDC intelligence combined with understanding how marketing responses work. Their approach with out of the box attribution is a starting point that can be customized in numerous ways to align with unique organizations and business models. We run three simultaneous models to give us critical insight on those programs that generate pipeline, those programs that contribute to won revenue and those programs that might be hidden heroes because leads (not contacts) of companies participated in campaigns. Because it's native to SFDC, we have a very clear path from leads, contacts and opportunities to show relationships between programs with pipeline and deals.