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Terminus B2B Account-Based Marketing
Account-Based Marketing Software for ABM at Scale
Starting at $24,000 USD/company/year
- Business Need
- Campaign Management
Terminus is the industry’s first account-based marketing platform that enables B2B marketers to target companies, engage decision-makers on their terms and accelerate sales pipeline velocity at scale.
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Great for targeting specific accounts with digital ads based on Salesforce data
Terminus is efficient to use and very powerful for targeting the right companies with specific messaging in our digital ads. With its Salesforce integration, Terminus makes targeting accounts extremely easy. I like that Terminus is self-serve, and that I can target accounts based on any Salesforce field (for us this mainly includes buying stage, priority, industry, geography, tech stack, last contact date, and account name). With Terminus's targeting abilities we use more personalized messaging in our ads & our ads' destinations. As we've increased the level of personalization in our ads, I've seen a clear improvement in click through rates and engagement levels. The main area I'd like to see improvement on within Terminus is its dashboard: I'd want more comprehensive analytics and an improved UI to make accessing the data I need faster. However if I do have an issue, the Terminus team is very helpful and great to work with. Overall, I love using Terminus and it's a valuable part of our account based marketing tech stack. It's definitely a tool I'd recommend.
Great tool for self-service IP-based ads
Highly recommend Terminus for account-based marketing. I've been able to run industry-specific and opportunity stage-specific ads via the platform. The UI is intuitive, with the only clunky part being the ad library. Excited for their new release, which will enhance the campaign view and functionality. One setback we had was around the data flow back to Salesforce. we had to write a workaround in Apex to get all Terminus data to display on the Account page, rather than the contact page. There's also difficulty getting every filter you want using the platform because of the way it divides by campaign/account/opportunity, so for that it's one star less than perfect. That being said, it's great that it's so dynamic and syncs with opportunity stage. I prefer the self-service model to the more expensive competitors that require you to go through an account manager in order to swap out creative and set up campaigns. Overall I recommend this as an essential in any account-based marketer's tech stack.