Fliptop: Predictive Lead Scoring for Sales and Marketing

Additional Details

Fliptop builds your unique predictive model and scores your leads based on the probability that they will purchase from you. Fliptop scores all leads, accounts, and opportunities directly into Salesforce in order to allow you to push the hottest prospects directly to sales and your low probability leads into nurture programs. Fliptop will then continue to run in the background, updating scores as new activities occur or updated information about an account is detected. This ensures your lead scores are always current and up to date as the information you collect about both leads and accounts changes over time. Fliptop leverages massive data sets and machine learning algorithms, but provides simple to use tools for you to become data driven and increase revenue. With Fliptop's Predictive Lead Scoring application, marketing can easily distinguish between what leads should go to sales and which should stay in nurture, and increase MQL to SQL conversion rate.