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clearMDM – Salesforce Native Data Quality
Trusted customer data foundation for Customer 360, Agentforce and Data 360
- Industries
- Horizontal ProductRetailTravel, Transportation, & Hospitality
- Business Need
- Data ManagementAudit & ComplianceData Cleansing
- Requires
- Sales Cloud
- Compatible With
- Sales CloudData CloudPlatform Cloud
Go beyond deduplication to deliver trusted, governed customer data that powers Customer 360, Agentforce & Data 360. Establish a Golden Record & connected hierarchies across sources & maintain the “best version” of each customer as data changes over time.
Compatibility
- RequiresThis solution requires these products in order to work. Before you implement the solution, check that you have these products.
- Sales Cloud
- Compatible WithThis solution is tested to work with and extends the value of these products, but doesn't require them.
- Sales CloudData CloudPlatform Cloud
- Salesforce Editions
- EnterpriseUnlimitedDeveloper
App Details
- Version
- clearMDM/Summer '26 (v9.86 Enterprise Edition) 9.86.0
- Listed On
- 12/31/2015
- Latest Release
- 06/14/2026
- Supported FeaturesNative AppBuilt exclusively on the Salesforce Platform, ensuring reliability and performance.No LimitsThis product's apps, tabs, and objects don't count against your Salesforce org limits. Learn More in HelpLightning ReadyOptimized for Salesforce orgs that use Lightning Ready.AgentforceAgentforce solutions are customizable, conversational, AI assistants. They boost Salesforce user productivity in a safe way by facilitating everyday business interactions across a wide range of workflows and tasks. Learn MoreMultiple CurrenciesSupports Salesforce orgs that use Multiple Currencies.Person AccountsSupports Salesforce orgs that use Person Accounts.Salesforce ShieldSupports Salesforce orgs that use Shield.Managed PackageThis product is installed in your Salesforce org as a managed package and receives automatic upgrades.Lightning App BuilderReady to use in the Salesforce Lightning App Builder.Salesforce MobileSupports Salesforce for iOS and Android.
- Native AppNo LimitsLightning ReadyAgentforceMultiple CurrenciesPerson AccountsSalesforce ShieldManaged PackageLightning App BuilderSalesforce Mobile
- Package ContentsIf this app is a managed package, the custom apps, tabs, and objects that it contains don't count against your Salesforce allocations. If this app is not a managed package, allocations apply. Learn More in Help
- Custom Objects: 69Custom Tabs: 15Custom Apps: 3
- Lightning Components
- Global: 5App Builder: 0Community Builder: 0
- Languages
- English
Security
Additional Details
Most Salesforce data strategies start with deduplication but deduplication alone doesn’t create a trusted customer record. In multi-system environments, data becomes fragmented, conflicting, and difficult to trust. Deduplication resolves duplicates at a point-in-time, but it does not define, govern, or maintain the correct version of the customer as data changes. clearMDM brings Operational Master Data Management (MDM) into Salesforce, establishing a governed Golden Record across data sources. Enrich records with connected hierarchies and relationships that reflect real-world structures such as households, organisations, and affiliations. Manage customer data as a connected, lifecycle-driven asset, continuously maintaining the trusted “best version” of each customer over time. Power Agentforce and Data Cloud with accurate, governed data at source.
Need help?
Audit9 - Salesforce AI + Data
Newcastle-upon-Tyne, United Kingdom
Standard support (Email & web) First response: 1 business day (UK Business Hours) Target resolution: 5 business days Premium support (Phone, email & web; addtl cost) First response: 12 hours (UK Business Hours) Target resolution: 2 business days