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clearMDM – Salesforce Native Data Quality
Trusted customer data foundation for Customer 360, Agentforce and Data 360
- Industries
- Horizontal ProductRetailTravel, Transportation, & Hospitality
- Business Need
- Data ManagementAudit & ComplianceData Cleansing
- Requires
- Sales Cloud
- Compatible With
- Sales CloudData CloudPlatform Cloud
Go beyond deduplication to deliver trusted, governed customer data that powers Customer 360, Agentforce & Data 360. Establish a Golden Record & connected hierarchies across sources & maintain the “best version” of each customer as data changes over time.
Highlights
KEY BENEFITS + Trusted, governed customer record (Golden Record). + Continuous data governance—not one-off deduplication. + Real-world hierarchies (households, organisations). + Power Agentforce & Data Cloud with trusted data.
KEY FEATURES + Cleanse, verify and enrich records (BYO data providers). + Match and link records across systems. + Intelligent merge with survivorship (Golden Record). + Manage hierarchies and relationships. + Continuous lifecycle data governance.
TECHNICAL + Scales to tens of millions of customer records. + Open architecture with APIs, Platform Actions and Flows. + Native Salesforce processing; secure, real-time or batch. + Agentforce Agent for AI-driven data stewardship.
CUSTOMER MASTER + Create a trusted Customer Master by establishing a Golden Record for each customer. + Deliver a high-value, authoritative data asset with a persistent ID, maintained over time and usable across downstream systems.
DATA GOVERNANCE + Apply data stewardship, lineage, and audit controls tailored to your data and compliance requirements. + Govern customer data as a trusted, strategic asset across its lifecycle.
DATA STEWARD AGENT (AGENTFORCE) + Agentforce-powered Data Steward Agent scales master data quality with assistive and autonomous stewardship; match and merge recommendations and rule setup. COMING SOON Data quality, compliance, and retention management.
VS DATA CLOUD (DATA 360) + Reduce identity resolution credit spend with governed CRM data. + Data Cloud: unifies data for insights, segmentation and activation. + MDM: establishes trusted Golden Records and IDs for operations.
VS DEDUPLICATION TOOLS + Deduplication maintains data hygiene through point-in-time duplicate resolution. + Deduplication tools: identify and merge duplicate records. + MDM: governs trusted Golden Records, hierarchies and IDs across the data lifecycle.
SUMMER 26 - ENTERPRISE FEATURES + Model and govern customer relationships including households, colleagues, families and custom relationship types. + Data Steward Agent for Agentforce enhancements. + Dark Mode Compatibility (Cosmos).
Provider Details
Audit9 - Salesforce AI + Data
Newcastle-upon-Tyne, United Kingdom
- Social ImpactPledge 1%This company pledges 1% of their product, profit, equity, or time to support the community. Learn more about Pledge 1%
- Pledge 1%
Founded
2012
Website
Email
Phone
+44 (0) 191 259 4684Audit9 is a consultancy specialising in AI and data services for the Salesforce platform. We support organisations implementing Salesforce AI capabilities, including Agentforce and Einstein Generative AI, with services covering design, implementation and testing. Our work is informed by practical delivery experience, including multiple Agent listings on the AgentExchange, and delivered by UK-based Salesforce-certified AI specialists. Audit9 also provides custom AI development services, including extending Agentforce functionality or integrating external large language models (LLMs) into Salesforce workflows, aligned with security and governance requirements. Strong data foundations are critical to both Salesforce success and effective AI. Audit9 supports data quality, governance, and integration to help ensure Salesforce data is reliable and fit for purpose. Audit9 is the developer of clearMDM (Enterprise-Grade Master Data Management) and OneMerge (Data Deduplication), two data quality applications listed on the Salesforce AppExchange that support scalable data stewardship using human and Agentforce-enabled workflows.
Pricing Details
You must pay to use this solution. Discounts are available for nonprofits.
Editions and Pricing information can be found at www.clearmdm.com/editions Please contact us for a product demo call. Discounted multi-year license agreements available. 50% discount available to non-profits, proud Pledge 1% partners since 2016.
Basic Edition
£5,000 GBP/Production Org/year
Free trial available for 5 days
Lowest Starting Price
Basic Edition USD
$6,500 USD/Production Org/year
Free trial available for 5 days
Lowest Starting Price