MagicRobot Attribution Analytics | Revenue Attribution for Campaign Management

Magic Robot shines a light on our revenue black hole.

I've only just scratched the surface with Magic Robot, but cannot say enough good things about this tool. The data discoveries and terrific support behind the product have made this implementation my favorite project of the year. Developed for cases where Salesforce adoption is lacking - Magic Robot answers Marketing's most important question - what is our true revenue impact? Until MR was up and running, the only way Marketing could attach themselves to revenue was through intense manual lookups (or blind faith). Today, the MR reports and dashboards are showing what would have been thousands of hours of digging - at the cost of just the few hours of onboarding and configuring. The challenge now is to determine how we can improve our own processes and data structure, to let Magic Robot answer even more questions for our org. Necessary hygiene!

Like Having an Entire Data Science Team on Staff

As a tech startup with thousands of C2C and B2B customers, this poses a challenge on how we can effectively use this data to better serve our customers. With the amount of data we have it would take an entire team of data scientists to accomplish what MagicRobot does automatically in a fraction of the time and most importantly, cost. The value we get from this software is extraordinary, especially when compared to the cost of not having it.

A Critical Component of our Marketing Revenue Attribution

Magic Robot is an integral part of our MarTech stack, addressing the issue of creating contact roles on opportunities, allowing us to get a full picture of Marketing influence and advertising ROI. It gives me confidence as a digital marketer that our revenue attribution model is 100% sound, allowing me to report on campaign revenue with confidence. The 5 models of campaign influence help keep us honest in our reporting, ensuring Marketing is influencing all parts of the customer journey.

Love Magic Robot

This app really fills the gaps in Salesforce campaign reporting. Its a must for any B2B sales/marketing organisation. Literally could not run the in depth campaign influence reporting our organization demands. It easy to use and administrate. Couldn't do my job without it!

Thank you Magic Robot!

We can now measure how effective our campaigns are with Magic Robot! Our marketing team relies on these measurements and data to strategically plan our next campaigns. Easy implementation and clean excellent UI. Thank you Dave and to your Magic Robot team!

Super handy little app

I love having this app running in our Salesforce system. Among other helpful things, it has a process where it automatically adds contact roles to your opportunities as contacts in that account respond to campaigns. They provide some really nice features to filter which campaigns do and don't get counted, and how far back to look at responses, and once it's done doing this, all of your campaign influence reports will look way better than they did before. Furthermore, if you have another system like Engagio or Datahug to append leads to accounts, Magic Robot can also take that into consideration when it's picking your primary campaign source. Great stuff!

We love Magic Robot!

This tool was very simple to implement, and has enabled us to produce some very powerful and consistent reports that our whole team relies on, which show the effectiveness of our marketing efforts as they pertain to opportunities, pipeline and revenue. It also comes with a built-in dashboard of reports that we started from, and then customized to make them our own. I'd recommend this for any B2B marketing team!

Every Marketing organization in a B2B Company Needs This

This app is critical to every marketing organization that needs to prove the value of their campaigns' impact to Sales. Not only does it completely automate the process going forward, but all your historical records will be touched as well. Magic Robot also supports the customization that every company needs - which campaigns, campaign members, and even Opportunities do you want to include/exclude from the process is supported. With 5 different attribution models included - you get an entirely new view on campaign performance. We have already uncovered over $3 million in Closed Won Opportunities that were influenced by multiple campaigns. Highly recommend this one!

A Must-Have for B2B Marketers that Want to Show Campaign Results

Magic Robot is a great app that solves the challenges inherent in Salesforce's campaign influence reporting. As marketers, it's critical that we can measure the performance of our marketing campaigns. Magic Robot makes it easy to show which campaigns and performing well, and which ones are not. Some of my favorite features include: * Automatically adds contacts to the 'contact roles' section of the opportunity * Allows us to view campaign influence via first touch, last touch, or multi-touch attribution * For multi-touch, it splits the opportunity amount evenly among the various campaigns * Enables us to see marketing's overall influence as a percent of total sales * Easy to stack-rank campaigns from best to worst * Shows which campaigns covert to opportunities the fastest If you need to show campaign performance results, and have struggled with Salesforce's out-of-the-box campaign influence reporting, then you'll love Magic Robot!

Great product for great price!

I highly recommend using Magic Robot. One of my favorite features is that it will automatically assign contact roles to opportunities so you can track the campaigns easier. This takes the burden off of the sales person. It’s also amazing how much Dave “held my hand” when setting up and answering the “stupid questions”.