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Practifi - The Performance Optimization Platform for RIAs

Empower teams to deliver exceptional client experiences

Overview

Powered by Salesforce and built for the wealth management industry, Practifi is an award-winning performance optimization platform powering the nation’s largest RIAs. Practifi transforms data into insight, action and excellence at scale.

See How Practifi - The Performance Optimization Platform for RIAs Works

Unify your data with role-based apps designed for every team in your firm. Leverage our open API and integrations with industry-leading technology providers like Addepar, Orion, Schwab, Xplan and Microsoft to build the ideal tech stack.
Enjoy a platform that's made specifically for wealth management firms. Have a complete overview of client financials, services, open tasks and pipeline. Use over 20 pre-built workflows and over 38 pre-built reports so you don’t have to start from scratch
Get access to industry-leading capabilities with multiple product releases per year based on client feedback and best practices. Leverage PractifiU and our Knowledge Base so teams can access on-demand webinars and helpful product training courses.
2023 APAC Growth ISV Partner of the Year We're thrilled to be named the 2023 APAC Growth ISV Partner of the Year by Salesforce. Practifi leverages the power of Salesforce's Customer 360 to deliver innovative solutions that delight customers.

Today’s RIAs struggle to scale while still providing great client experiences due to disconnected systems and operational inefficiencies. Practifi brings together all the tools and information advisory teams need to improve efficiency, manage relationships and scale sustainably. Advisors, client servicing teams, operating officers and practice managers in today’s wealth management firms struggle to increase efficiency and revenue while still delivering exceptional value for clients. A key reason is that many firms use systems that don’t “speak” to each other, or don’t “speak” well, resulting in siloed data, inefficiencies and unscalable solutions. By unifying data from multiple sources, Practifi provides a 360-degree view across your client book and business. With bespoke apps for every team and integrations with industry-leading partners, Practifi provides a single source of truth so teams can identify client growth and retention opportunities. Powerful workflow automation means everyday processes are easier and more transparent, and visualizations help transform your data into actionable insights, so you can monitor the metrics that matter most to your firm.