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BlueConic
The world’s simplest and most accessible customer data platform
- Business Need
- Campaign Management
BlueConic reduces the barriers to individualized marketing by solving for the two critical elements to do so: recognizing that person whenever, wherever she interacts with the brand and synchronizing that information across the marketing ecosystem.
Highlights
BlueConic collects data on the individual level across digital interactions; e.g., on one or more websites or mobile applications. Data capture occurs for any user action on digital channels: views, clicks, swipes, likes and shares, as they happen.
In real time, the platform consolidates both explicit actions with data that the platform derives from the individual’s actions, context, and history in the individual’s profile.
BlueConic combines all activities on a brand touch points with campaign data in profiles with cues derived from onsite behavior to then personalize interactions throughout the website, across sessions and devices.
Provider Details
Pricing Details
You must pay for a product or service that is external to Salesforce for this solution to work.
Pricing for BlueConic is based on identifiable profiles stored in the platform, and includes an unlimited data collection mechanism, dynamic segment discovery and analysis, personalization engine, full API-access, and data visualization and dashboarding.