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AdRoll ABM (formerly RollWorks)
Drive high performing account-based programs using data from Salesforce
- Business Need
- MarketingAccount-Based MarketingCampaign Management
- Requires
- None
AdRoll ABM (formerly RollWorks) allows marketers to leverage CRM data in their campaigns, ensuring alignment across sales & marketing teams as they engage target accounts. A bi-directional data flow enables program performance reporting directly in SFDC.
Highlights
Audience management: Sync account and contact data from Salesforce to AdRoll ABM to define target audiences. No need to recreate target lists; simply pull in the desired fields from Salesforce.
Personalized ads: Dynamically populate ads with data from Salesforce, such as company name or job function, to gain the attention of key contacts at target accounts. Complement sales outreach and nurture pipeline with sequential messaging based on stage.
Reporting in the source of truth: Report campaign performance at the account and contact level directly in Salesforce, allowing marketers to draw a line between their efforts and pipeline or revenue.
Provider Details
AdRoll ABM is an account based marketing and advertising solution that generates pipeline, accelerates sales cycles, and drives revenue by connecting account-based insights with flexible, dynamic B2B audience building and world-class multi-touch advertising and outreach.
Pricing Details
Access to the Salesforce Connector for ABM requires a subscription to the AdRoll Account-Based Platform. Platform packages (with access to the Salesforce Connector for ABM) begin at $975/month. Please contact us for more information and a demo.
Default Plan
$975 USD/company/month