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AdRoll ABM (formerly RollWorks)

By AdRoll ABM (formerly RollWorks)

Drive high performing account-based programs using data from Salesforce

Starting at $975 USD/company/month

Pricing Details

Business Need: Marketing
Account-Based Marketing
Campaign Management

Requires: None

More Details

AdRoll ABM (formerly RollWorks) allows marketers to leverage CRM data in their campaigns, ensuring alignment across sales & marketing teams as they engage target accounts. A bi-directional data flow enables program performance reporting directly in SFDC.

Compatibility

Requires This solution requires these products in order to work. Before you implement the solution, check that you have these products.: None

Salesforce Editions: Professional
Enterprise
Unlimited
Developer

App Details

Version: AdRoll ABM/Aug 22 2025 1.194.0
Listed On: 03/12/2018
Latest Release: 08/22/2025

Supported Features No Limits This product's apps, tabs, and objects don't count against your Salesforce org limits. Learn More in Help Lightning Ready Optimized for Salesforce orgs that use Lightning Ready. Managed Package This product is installed in your Salesforce org as a managed package and receives automatic upgrades.: No Limits
Lightning Ready
Managed Package

Package Contents If this app is a managed package, the custom apps, tabs, and objects that it contains don't count against your Salesforce allocations. If this app is not a managed package, allocations apply. Learn More in Help: Custom Objects: 17
Custom Tabs: 4
Custom Apps: 1

Lightning Components: Global: 0
App Builder: 0
Community Builder: 0

Languages: English

Security

Learn more about the Security Requirements for AppExchange Partners and Solutions.

This solution is a Non-SFDC Application as defined in Salesforce’s Main Services Agreement. Notwithstanding these Security Requirements or any security review of a Partner Application, Salesforce makes no guarantees about the quality or security of this solution. You’re responsible for evaluating this solution’s quality, security, and functionality.

Last Reviewed Version

1.109.0

Last Reviewed Date

12/07/2017

Additional Details

The AdRoll ABM platform (formerly RollWorks) allows marketers to identify their ideal customer profile (ICP) and target accounts, to engage accounts using digital advertising and sales outreach, and to measure the effectiveness of their programs at both the account and contact level. The AdRoll ABM App allows marketers to leverage prospect and customer data in Salesforce via the bi-directional flow of data between the two platforms. By accessing the same CRM data, including opportunity stages, sales and marketing teams can align messaging to ensure that they're speaking the same language to target accounts across channels and touch points.

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