Sitecore Connect™ for Salesforce Marketing Cloud - Web CMS

Great CMS Solution with tight integration to SF Marketing Cloud

This is a great solution as a standalone CMS , with the intration to Salesforce marketing Cloud being able to leverage content and have consistance branding on website as wel as all marketing efforts is a game changer. Well done.

Seamless email workflows & feedback loops

Using Sitecore and Salesforce in an integrated way let us leapfrog our marketing maturity from an ad-hoc, manual effort to a modern, sophisticated operation without increasing headcount.   We use both of the off-the-shelf Sitecore XP connectors for Salesforce — CRM and Marketing Cloud. (We got the XP-CRM/ Sales Cloud connector off Sitecore’s dev site.) These connectors established the exchange of data between Sitecore and Salesforce for 1-1 personalization without the cost or resources needed for custom coding.   We set up the connector to enable targeted emails from Marketing Cloud triggered by desired actions on our Sitecore websites and landing pages. Also, with all the convenient access to images and media in Sitecore CMS, our creative team spends a lot less time digging around for content and downloading/uploading across these tools. It's all available inside Email Studio already.   We implemented this for a new program that we built called Hunger Not Impossible, which uses SMS messaging to connect individuals and families experiencing food insecurity with a healthy, pre-paid meal from a nearby restaurant. Super seamless workflow!

Sitecore's connector makes is easy to sync contacts with SFMC

Sitecore is a robust platform and affordable—given what it’s capable of. We began using the connector for a very specific reason: we needed to send data from opt-in forms in Sitecore into Salesforce Marketing Cloud. Because our needs were unique, we had to do some custom tweaks, but all-in-all they weren’t painful. And the connector was definitely easier than developing our own custom connector or waiting for a Salesforce team to re-engineer their product for this specific need. With this connecter, we’re staying GDPR compliant while connecting our web-traffic activity with our customer insight in Salesforce.

Sitecore + SFMC Connector = Connected Customer Information

We've been on Sitecore since 2011. As digital marketing has increased in sophistication, Sitecore's helped us keep up. Today’s customers expect relevant experiences at every touchpoint, and we’re using Sitecore as the hub for our digital transformation—moving from a CMS to a full marketing automation platform. This connector in particular is helping us drive personalization across our web experiences by enabling us to share our engagement data in Sitecore with customer data in Salesforce Marketing Cloud, which is our email system of record. We’ve set up Salesforce to ensure that our opt-ins comply with GDPR, and with the connector, we can ensure we’re not losing intelligence across systems as they interact with our site. Right now, our data only flows from Sitecore to Salesforce. But our roadmap includes bidirectional data sharing.