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Bombora - Company Surge®

Surf the waves of Intent data

Overview

Bombora's Intent data identifies which of your target companies are actively researching your products and services, signaling when and what they want to hear from you. Requires subscription, contact us to activate Intent data in Salesforce.

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  • Bombora tracks the content consumption of business users at nearly three million companies. This consumption happens across the B2B web and spikes when those companies are in active research mode for a certain topic, product or service.

  • Knowing which companies are currently demonstrating intent allows B2B marketers to better focus and customize their sales and marketing efforts on the highest percentage prospects.

  • Take the guess work and the grunt work out of the sales process. With integration directly into Salesforce.com, reps can take a data-driven approach and see the specific topics that their current and target accounts are consuming to customize engagement.

Bombora is the leading provider of Intent data for B2B marketers. Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which companies are actively researching what products, and the intensity of that consumption. Using this information, marketers can drive more qualified demand through the funnel while sales teams can prioritize accounts and have higher quality conversations. In the media: "While Bombora's analysis demands a lot of data, it’s not a sci-fi big data dream. It’s available now... (and) the company’s data will feed into Einstein, the AI platform that Salesforce.com announced in September." Mike Azzara, AI Insider, MediaPost "If you’re a B2B marketer, you’re probably drooling at the thought of all that data... It’s a 'Bombora Inside' strategy and makes perfect sense: everything’s better with data." David Raab, Marketing Technology Consultant, Raab Associates Inc. Please contact us to activate Bombora Intent data in Salesforce.

Categories

Business Needs
Sales Intelligence
Features
No Limits
This product's apps, tabs, and objects don't count against your Salesforce org limits. Learn More in Help
Lightning Ready
Optimized for Salesforce orgs that use Lightning Ready.
Managed Package
This product is installed in your Salesforce org as a managed package and receives automatic upgrades.
No Limits
Lightning Ready
Managed Package

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    Company Surge® provides insight into which products or solutions your target accounts are searching for, giving sales reps the tools they need to prioritize outreach and create custom, personalized messaging that drives engagement.