Bombora - Company Surge®

The most valuable part of our ABM program

A look back at closed-won accounts showed us what topics were most useful for us to monitor. Bombora walked us through the integration process to start and when we were ready to implement topic clusters they assisted with feedback and helped with configuration. Our Bombora integration gives us the ability to plot prospect accounts throughout the buyer's journey, strategically segment our communications, and identify when prospect accounts are ready for calling. Bombora is an amazing product supported by a great team.

Invaluable Insight

The Bombora-Salesforce integration gives us invaluable account-level intent data. With intent data coming into Salesforce directly, we are able to build custom dashboards for sellers and marketers to identify and prioritize account pursuits actively surging on topics that matter to our business. We are also able to build custom topic clusters in Salesforce to help different teams target the right accounts for different solutions. The only drawback we have encountered is more to do with a Salesforce limitation than with the Bombora data: when duplicate account records get merged, Salesforce keeps the Bombora intent data for both account records. This means you have to clear out the duplicate data after an account merge. But overall this is a no-brainer for any enterprise seriously committed to Account-Based Marketing/Engagement.

Sales & Marketing Force Multiplier

Bombora brings a richness and nuance to our Sales & Marketing alignment conversations internally, and a relevance to my Sales Executive's conversations externally in the marketplace. We know who to target, what to say and most importantly WHEN to act on a given account. Highly recommend.

Enabling our team to be targeted and efficient

We have been using the Bombora app for several months and it has been a game changer in our organization. The app allows us to use our Bombora surge data seamlessly in SFDC. Our sales team can access the data whenever they would like and always have their pulse on their accounts.

Application needs attention

Looked promising, but there is not obvious documentation or configuration guide. Upon installation it started loading huge amounts of data (over 250,000 records) using up all of our space for topics, we aren't interested in. If there was documentation, I'm sure we could have avoided this. Also I tried to email the provided support email, but the email address is bad (bounced).