Lane Four Highroad

A Product + People "Must Have"

Lane Four has revolutionized our Account Based Marketing go to market strategy. First, our Lead flow is completely customized to our business process. We are able to match incoming Leads to target Accounts, and assign to the right MDR for outbound prospecting. Additionally, multiple Leads from the same company are assigned to a single SDR. We are also able to correctly process Leads from existing Customers, doing auto-conversion and merging where needed. All this results in operational efficiency around Lead flow. Second, the round robin capability lets us easily manage reps in the queue, making it a simple click process to disable/enable when reps are out for an extended period of time. Next, we are able to manage Lead processing SLAs, taking into consideration business hours for real world reporting. Most import, the team at Lane Four is exceptional. Their deep knowledge of Salesforce, and genuine desire to share expertise has been priceless.

Wish list come true

I can't recommend enough. The training and support have been great, and the product is very powerful. We're on the cusp of a global implementation, and I would be nervous if we didn't have Lane Four.

Highly recommend

Lane Four's account routing features have ensured our accounts and contacts are quickly assigned to the right rep at the right time. The team has been a great hep to ensure the assignments are easy to mange and work with our apps Salesforce integration.

Great tool for ABM focused organizations

Lane Four's lead-to-account matching, auto convert, and account creation has enabled us to be truly account-based with our sales strategy. There are other tools out there but none allow me to administer the complete end-to-end routing flow without contacting any support person.

Lanefour is great - highly recommended

There are lots of Lead-to-Account matching tools out there, but Lanefour is the only one that's a full data suite designed for Account-Based Marketing from the ground up, and they basically have thought of everything that's required for successful ABM. Their L2A matching is best in class; their round-robin capabilities are great, great account scoring capabilities, and the additional views across accounts/leads/contacts into related accounts/leads/contacts are great. The team is also super responsive and deeply knowledgeable about the Salesforce ecosystem (they've been involved in that world for about 20 years). Highly recommended.

Great tools and awesome team

Lane Four's matched view has become essential to our team. Now we have full visibility of the leads that belong to key accounts. The team has been a great hep as we roll out our account-based marketing plan.

Key for SDR/AE mapping

Lane Four's lead-to-account matching has enhanced our lead reporting by enriching leads with account data. Plus, the matched view helps all reps on the account level have full visibility of leads. We love how the tool shows us all the possible leads on the account, which allows reps to manage lead status and more, right from the account. This goes both ways-- as the matching has been key to getting SDRs working leads on an account basis and incorporating account attributes into their outreach. We wouldn't have been able to successfully map our AEs and SDRs without it!

Finally matching leads to accounts and account owners

Lane Four has improved our lead assignment time and accuracy. Now, I no longer worry that a lead is assigned to the right account owner—everything is set up for my team. Plus, the matched view gives us complete visibility of lead information for our target accounts. That’s another huge time saver for the SDR team.

Magic Bullet

We’ve worked with the Andrew and the Lane Four team for some time now, and it’s been a great experience. The results have really increased efficiencies, especially when it comes to routing MQLs to the appropriate account team. We have a very complex business process when comes to routing, and It’s important for our business to be able to get the right lead to the right rep, so this tool is indispensable to us.

Great team and service!

Lane Four's lead to account matching and auto conversation features helped us transition our data to an ABM strategy quickly. The team has been a great hep as we roll out our account-based marketing plan.