Lane Four Highroad

Get Salesforce working smarter, so you’ll never miss a revenue opportunity. Is your sales data too vast, complex, and unstructured for your processes to be efficient? With Lane Four Highroad, you can finally automate the decisions and actions required to maximize revenue generating activity at scale. Built specifically to meet the demands of high-growth companies, Highroad provides the operational engine you need to manage high-volume inbound, account-based strategies, and complex territories effectively. *Lead-to-account matching* turns your raw data into actionable insights. Get the information you need to take the right action on every lead — and every account. Uncover existing relationships, key account data, and other critical context. *Advanced routing* boosts sales efficiency and eases ops strain by automating your assignment rules. Be as specific as you need to be with routing, and ensure your distribution is equitable with round robins. *SLAs* enable game-changing actions and insights after records are assigned. Measure, monitor, and speed up lead response times, automate actions on waiting leads, and gain a clear view of team performance inside Salesforce.