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HG Insights' Salesforce Connector
Operationalize Technology Intelligence In Salesforce
- Business Need
- Sales Intelligence
- Requires
- None
HG Salesforce Connector creates a bidirectional sync between the HG Insights Platform and Salesforce to support sales, marketing, and operations teams to accelerate your business.
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Showing 3 of 3 Reviews
Impressively accurate and versatile installed technology data
I am outspoken in my enthusiasm about HG Data and their native integration with Salesforce through Lighting Data (see my webinar, case study, and Dreamforce talk for five quick use cases). Having HG Data through the Lightning AppExchange enabled us to access the technographics directly in our Salesforce instance- without any additional loading, mapping, or APIs. I can build any report imaginable, because all I need is a report type that links to a lead or an account. The technographic modeling component of our account scoring process would not have been possible without this. A few simple reports enabled me to identify 3 technologies that, when installed at a customer, signal a 64% lift in our closed/won revenue. This became the foundation of a technographic scoring model which influences all of our ABM targeting today. The HG Data team have worked tirelessly to help us maximize value from the data, and their integration through Lightning Data have made this the most streamlined data acquisition we have undertaken. As is well known, HG Data leads the industry with their technology install data. Our experience has been consistent with the claims—the dataset is highly diversified, well-categorized, and accurate. We saw 188% YOY penetration into accounts with a particular competitor installed, directly due to our knowledge of that install base through HG Data. I would highly recommend HG Data for any marketing/sales ops team looking to profile their accounts with technology install data.
Nice App
Nice App
Great source of installed technology data for businesses
Understanding technographic data is very valuable in our business. HG Data automatically identifies installed technology data and appends our Account records in Salesforce. Once an Account is added, HG Data immediately adds the technographic data, if applicable. I like the quality of the data, along with the speed and simplicity of the Salesforce integration.