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Eventable Calendar Marketing: Events, Notifications, Analytics

Smart "Add to Calendar" for Salesforce Marketing Cloud

Overview

Marketers use Eventable to drive action. Eventable has enabled over 10,000 brands to tap into calendars (Google, Outlook, iOS, etc.) as a marketing channel.

See How Eventable Calendar Marketing: Events, Notifications, Analytics Works

Custom Calendar Notifications: Go beyond the default 15-minute "calendar reminder" by personalizing the message and exact time the alert pops up on your customers' devices.
Auto Personalization & Geotargeting: Group customers by location, behavior, or interests to target your calendar events effectively.
Advanced Analytics: View timeline of each customer’s calendar impressions, clicks, shares, and more. Understand which calendar events and channels (your website, emails, or social media) drive the most engagement.

With Eventable’s Salesforce Marketing Cloud integration, you can: • Send events from Journey Builder: It's never been easier to integrate calendar marketing into your workflows. Eventable's custom activity enables you to send calendar events and notifications to anyone directly from Journey Builder. • Manage everything inside Marketing Cloud: Create, edit, and manage your events without leaving your Marketing Cloud account. Sync your Eventable events, subscribers, and event engagement data using Data Extensions. • Embed “Add to Calendar” buttons inside Marketing Cloud assets: Whether you’re sending an email or creating a web page, our customizable “Add to Calendar” buttons can be embedded anywhere. These buttons work with everything from Google to Outlook calendar. You can also enable Email Capture to collect individuals’ contact information before they add to calendar.