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Astapor Marketing Attribution
Campaign attribution with predictive insights
- Business Need
- Campaign Management
Astapor Marketing Attribution helps you distribute your sales revenue across marketing campaigns and sales activities. You'll understand which campaigns pay for themselves and which sales strategies are worth using. Attribution has never been easier!
Highlights
The only Salesforce app that learns from your historical data to help you adjust your future marketing efforts! We are using a probabilistic model to find out which campaign types and lead sources contributed the most, and predict opportunity conversion!
The only Salesforce app that connects your sales revenue to both campaign spend and sales activities spend! We don't limit the analysis to campaigns alone, and take into account all sales activities (tasks and events) when distributing the revenue.
Run separately and side by side all classic marketing attribution models (first touch, last touch, linear, time decay, U-shaped, W-shaped, custom). An advanced dashboard helps you choose the attribution model that best fits your marketing strategy.
Provider Details
We are a small Copenhagen startup focusing on value-adding customizations for the Salesforce platform. We started with the VAT Checker for Salesforce, a tool that retrieves details about your business partners using their VAT number. We are proud to introduce the Astapor Marketing Attribution for Salesforce, now available in the AppExchange. You can use this powerful app to trace your revenue back to marketing campaigns and sales activities in Salesforce. Astapor Marketing Attribution uses your historical data to identify the exact impact of each campaign type or lead source for more accurate marketing analytics.
Pricing Details
Plan 1
$299 USD/company/month
Free trial available for 14 days
Plan 2
$2,988 USD/company/year
Free trial available for 14 days