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Astapor Marketing Attribution

Campaign attribution with predictive insights

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$299   USD/company/month
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Business Need
Campaign Management

Astapor Marketing Attribution helps you distribute your sales revenue across marketing campaigns and sales activities. You'll understand which campaigns pay for themselves and which sales strategies are worth using. Attribution has never been easier!

  • Astapor Marketing Attribution Walkthrough

Compatibility

Salesforce Editions
Professional
Enterprise
Unlimited
Developer

App Details

Version
Astapor Attribution/Spring 2021 2.13.0
Listed On
09/14/2017
Latest Release
03/03/2022
Supported Features
No Limits
This product's apps, tabs, and objects don't count against your Salesforce org limits. Learn More in Help
Lightning Ready
Optimized for Salesforce orgs that use Lightning Ready.
Managed Package
This product is installed in your Salesforce org as a managed package and receives automatic upgrades.
No Limits
Lightning Ready
Managed Package
Package Contents
If this app is a managed package, the custom apps, tabs, and objects that it contains don't count against your Salesforce allocations. If this app is not a managed package, allocations apply. Learn More in Help
Custom Objects: 8
Custom Tabs: 8
Custom Apps: 2
Lightning Components
Global: 0
App Builder: 0
Community Builder: 0
Languages
English

Security

This solution is a Non-SFDC Application as defined in Salesforce’s Main Services Agreement. Notwithstanding these Security Requirements or any security review of a Partner Application, Salesforce makes no guarantees about the quality or security of this solution. You’re responsible for evaluating this solution’s quality, security, and functionality.
Last Reviewed Version
The most recent solution version that underwent the AppExchange Security Review. Undergoing the Security Review doesn't guarantee a solution’s security.
2.13.0
Last Reviewed Date
The most recent date that this solution underwent the AppExchange Security Review. Undergoing the Security Review doesn’t guarantee a solution’s security.
09/13/2017

Additional Details

Astapor Marketing Attribution mines your Salesforce data for marketing campaigns and sales activities, and uses it to distribute your opportunity revenue according to your preferred model. We are the only solution in the marketplace that supports the probabilistic (algorithmic) attribution model. This model uses machine learning to identify the most successful marketing campaigns based on your past results. It analyzes successful and unsuccessful customer journeys, and adjusts the weight of each campaign and activity type based on the impact it had on your sales. It now also predicts opportunity conversion! We are also the only app in the marketplace that connects your revenue to both marketing campaigns and sales activities. You can choose to distribute the opportunity value to either, or both. Of course, we still provide all the classic heuristic models (first touch, last touch, position, custom, linear, time decay) so you can pick the one that fits you best. Our custom attribution model allows you to weigh in campaign types, lead sources and contact roles to further refine your analysis. We don't keep our pricing hidden behind a sales org! Starting at 249 USD/month.

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Astapor

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