optilyz - Automated Direct Mail

optilyz is Europe’s leading programmatic print software. The solution not only offers a straightforward way to print and send letters, postcards and other formats in just a few clicks, but also enables you to run direct mail just like an online channel. Europe’s most innovative companies and largest chains use optilyz to integrate direct mail into their cross-channel marketing as well as to automate and better segment their campaigns. Our customers generate conversion rates of up to 18%, increase direct mail performance by 30-50% and reduce effort by up to 90%.