Attribution

Additional Details

Attribution allows you to see your return on ad spend (or marketing effort) by connecting your Salesforce events back to your ad channels. Attribution has direct integrations that aggregate cost and complete autotagging with Facebook (inc. Instagram), Adwords, Twitter, Linkedin, Bing, Adroll, Outbrain and more. Additional integrations include Marketo, Hubspot, Segment, Shopify and more. With Attribution app you can tie all your users and events together and see your true return on ad spend, across a variety of attribution models. Account-Based Attribution is available! Aggregate individual user journeys from an account into one, and see all the cost / touch / conversion / revenue data aggregated into one account. Customize your models with simple settings, including the ability to change the allocated first and last touch position based percentages, whether to include or exclude direct traffic or other traffic types in the model, as well as the ability to disregard users that should not be in the models at all.