Equifax BusinessConnect™ for Acquiring and Managing B2B Marketing Data

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BusinessConnect for Marketing lets you easily search for businesses, build prospect lists and enrich existing account, lead, and contact records using the Equifax B2B marketing database. BusinessConnect for Marketing helps businesses utilize unique marketing data to deliver insights that drive improved segmentation and marketing ROI. Equifax also offers BusinessConnect for Credit, Collections & Sales Alignment. By integrating both platforms, your organization can benefit from true customer lifecycle management with effective segmentation and prospect targeting, streamlined sales and lead qualification, credit decisioning and portfolio management. Features Search for Prospects (Businesses or Contacts) Enter new markets and create marketing campaigns by searching for businesses and contacts that meet your selling criteria. Enrich Accounts, Leads, and Contacts Bring back and save Equifax data like annual sales, industry codes, linkage information, and more. Family Tree Look up the affiliate or legal hierarchy of your accounts to discover business opportunities within organizations you already do business with.