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Movable Ink Studio
One Send. Infinite Creative.
Overview
Movable Ink Studio accelerates and modernizes the content production process by automatically transforming multiple elements of data (contextual, behavioral, business), from any source, into real-time personalized content for any customer touchpoint.
See How Movable Ink Studio Works
Automate Creative at Scale: Automatically generate layered composite images for each customer for any channel. The result is one send and infinite versions of personalized content across email, mobile, and web channels.
No Manual Coding Required: Reusable personalization is built without manual coding by leveraging an intuitive, drag-and-drop approach.
Real-time Personalization with Flexible Brand Styling: Content is generated at open-time with seamless integration of brand design elements and can be adjusted post-deployment.
Multi-layered Data Elements: Ability to incorporate data from Salesforce Marketing Cloud, Data Cloud and Commerce Cloud, in addition to other sources, to inform one creative. Power live inventory, personalized offers, data visualizations, and more.
Block & Target Level Reporting: Access content performance insights at a granular level, to see what is or isn’t working.
No Infrastructure Demands: Staggered API calls upon open-time eases infrastructure demand. Fallback logic for API fails.
Existing technologies aren’t built to create enough content for the one-to-one personalization that customers expect. This leaves marketers to personalize based on segments, do complex manual coding, use content that locks at send-time, and rebuild content for each channel and campaign separately. Movable Ink Studio solves these challenges by generating personalized content at scale by automatically transforming data into unique composite images for each customer, in real time—allowing marketers to streamline content production, maximize revenue, and create long-lasting loyalty. With Movable Ink Studio, marketers can activate any data from Salesforce Marketing Cloud, Data Cloud, or Commerce Cloud and combine it with contextual data to turn it into dynamic, real-time content. This personalized content can then be placed in Salesforce Marketing Cloud templates without leaving the Salesforce interface by using the Content Connector, or by copying and pasting in an embed code from the Studio platform. The result is one send and infinite creative variations across email, mobile, and web channels.
Categories
- Business Needs
- Email & Calendar SyncMarketing AutomationPersonalization
- Industries
- Financial ServicesRetailTravel, Transportation, & Hospitality
- Personas
- DesignerDeveloperMarketer
- FeaturesSalesforce MobileSupports Salesforce for iOS and Android.
- Salesforce Mobile