Movable Ink Studio

Additional Details

Existing technologies aren’t built to create enough content for the one-to-one personalization that customers expect. This leaves marketers to personalize based on segments, do complex manual coding, use content that locks at send-time, and rebuild content for each channel and campaign separately. Movable Ink Studio solves these challenges by generating personalized content at scale by automatically transforming data into unique composite images for each customer, in real time—allowing marketers to streamline content production, maximize revenue, and create long-lasting loyalty. With Movable Ink Studio, marketers can activate any data from Salesforce Marketing Cloud, Data Cloud, or Commerce Cloud and combine it with contextual data to turn it into dynamic, real-time content. This personalized content can then be placed in Salesforce Marketing Cloud templates without leaving the Salesforce interface by using the Content Connector, or by copying and pasting in an embed code from the Studio platform. The result is one send and infinite creative variations across email, mobile, and web channels.