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Prolifiq Crush - Account Planning, Org Charts, & Whitespace | Native Salesforce
Plan, grow, and protect every key account—natively in Salesforce
Starting at $54 USD/user/month
- Industries
- Healthcare & Life SciencesHigh TechManufacturing
- Business Need
- SalesSales IntelligenceSales Productivity
- Requires
- Sales Cloud
- Compatible With
- Sales CloudGovernment Cloud
Stop running key accounts from slide decks and spreadsheets that go stale. Prolifiq Crush is Salesforce account planning built 100% natively in your CRM — map relationships, expose whitespace, and turn strategy into Salesforce tasks your team executes.
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Key Account Management - done right!
CRUSH is a beautiful product and gets account planning nailed within Salesforce. I love the org chart (relationship mapping) - very intuitive and easy to update, as well as the white space planning. Makes it so easy to figure out what our gaps are when selling to a big client! Highly recommend
Finally, Account Planning in Salesforce, done right!
Account planning has always been a hot topic with me, too many spreadsheets that gather dust by March. I’ve used CRUSH for 2 years now, continues to be the driver of Account strategy, unlike the tools I used in the past. Support team is attentive and thoughtful.
Great Team; Great Product
Currently piloting Crush and the feedback thus far as been great. From the relationship map to the cross sell templates the user experience of visually seeing these items has been a game changer. The team that we work with on the Prolifiq is top notch and always available to help.
Great tool and a great team!
We recently implemented Crush and worked very closely with the whole team @ Prolifiq. It has provided much needed structure to our growing Key Account Management initiative. As a tool, it provides great insight in a central area for KAM. The team is always more than helpful to support our needs!
Great team to work with
Our organization had a very unique, yet specific use case that PROLIFIQ was able to help solve for. The PROLIFIQ Team, especially Justin, were incredibly responsive and receptive to not just understanding our needs, but also delivering on what was promised. The CRUSH tool is incredibly useful for those organizations trying to identify whitespacing opportunities, and seeing how their opportunities by account have progressed over their lifetime as a customer.
Addressed a complex need for key account tracking in the independent sales rep industry
Out of the box, the CRUSH application will transform the way that you profile and manage key account activity in your business. The team at Prolifiq shined when I need needed something a bit different to specifically address the need to track cross-selling activity within my org. I laid out a complex vision of what I need and with the help of Prolifiq's apps team as well as a 3rd party SI, we were able to customize the cross-sell feature by implementing some custom objects that gave us the flexibility we need. The application has been completely embraced by my technical sales team, and it has given us the ability to really polish our key account profiling game!
Product capabilities and customer support
I have been utilizing Prolifiq Crush for a year and I have found the application valuable in our team's ability to get more granular with captured data on the account. The tight integration with Salesforce provides deeper insights to the account and related opportunities. This allows upper management a better understanding of how were managing and growing the business. The ease of use allows us to modify the application to suit our needs. Anytime we have a slight snag, a quick email or phone call to the customer success team has been rapid and results driven. Looking forward to every new release because it has improved our internal sales team's ability to manage our prospects and customers more effectively.
Outstanding Strategic Account Planning Tool
Really liked the fact that this is native in Salesforce so we can customize the pages, automations and how it works in our Salesforce deployment.
Level up strategic account planning (all within SFDC)
Crush by Prolifiq came highly recommended by our advisor and mentor and it quickly became clear why it was so highly recommended. Pre-Crush by Prolifiq: Account planning was largely a disparate process requiring stitching together of Google Docs and manual coordination around template synchronization and scheduling time for review between management and the sales team. Post-Crush by Profliq: It has made what used to be a painful quarterly/annual process into one that seamlessly integrates into the day to day of the sales team (which is awesome b/c it leads to consistent execution) and in a manner that's helped us visualize the progress with more accounts at scale, taking advantage of the data already stored within SFDC. The net result: It helped us start conversations about and uncover whitespaces (both in terms of acct stakeholder map and cross-sell opportunities) in a manner that would've previously taken a lot more energy and time. The visual + easy to navigate + native aspect of the app have made it easy for the team to rapidly get onboarded onto the platform and start reaping the value immediately. Not only that, but perhaps most importantly, the support and creativity that come from the combined trio of Emily, Will, and Justin have made our onboarding, subsequent training, and troubleshooting a breeze. The team behind Crush by Prolifiq is truly interested in making account-based selling smarter and easier beyond just being a native API play within SFDC. They've been customer-centric in all interactions both big and small, and have been open to ideas about making it even better. I can't wait to see how they will expand upon the core value proposition going forward.
Making Salesforce Strategic
Salesforce is the core for Customer and Sales data, but we used to have to resort to external solutions involving lucidchart or spreadsheets and other documents for the full picture. CRUSH has enabled us to turn Salesforce in to a valuable tool in managing our most strategic accounts, keeping key milestones, activities together. My favorite tool enables us to move from flat contacts views to complex visualizations of people we know, don't know and need to reach and track the critical relationships to get the deal won. The demo and sales process was a breeze, implementation and configuration quick and straightforward. The team continues to check in on us and help with minor tweaks as we find enhancements to better fit our process. Essential tool for strategic accounts.
The company was bought in Oct 2025 and we are making a release this week!