EALink Secure Data Access
On-demand access to external data to support your campaigning needs
Overview
Allow end users the ability to conduct segmentation decisioning against external data sources (on-premise or cloud) using native Salesforce Marketing Cloud functionality to process campaign-specific target audience lists
See How EALink Secure Data Access Works
Provides access to multiple on-premise or cloud database platforms including applications with a database backend.
Seamless integration with Salesforce Marketing Cloud allows end user to stay within their cloud marketing automation platform with direct access to external data
Data is encrypted on private data channels and is never replicated during transmission from database to Salesforce Marketing Cloud
EALink is a proprietary application designed and built to extend the functionality of Salesforce Marketing Cloud by providing integrated and on-demand access to external data sources to help your campaign and marketing analysts create their target population for a specific journey or automation. No longer will you need to upload large batch files or sensitive data to your marketing cloud database, the seamless integration to these external data sources will allow your analyst to use the native functionality of Salesforce Marketing Cloud to conduct in-database processing to discern your target audience and only bring back the data you need to execute the automation or journey. EALink has ensured security is first and foremost by encrypting all data transmission on secure channels and never replicating data during the transmission from the data source to Salesforce Marketing cloud platform. Embel Assist will leverage a step by step implementation methodology to ensure EALink is deployed successfully and tuned for your marketing database and operation. Leveraging a cloud marketing platform doesn't mean you have to move your marketing data to the cloud...let EALink bridge the gap.
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- Business Needs
- IT & Administration