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Aktana Omnichannel for Salesforce Marketing & Data Cloud
Ensuring brand journey execution and AI-powered omnichannel HCP engagement
- Business Need
- Email & Calendar Sync
- Requires
- None
- Compatible With
- Marketing Cloud Engagement
Aktana enables Life Sciences brands to align from pre-launch planning through omnichannel HCP engagement, and continuously fine-tune with every experience. Aktana’s AI-powered orchestration accelerates productivity, brand growth and patient outcomes.
Highlights
By using Aktana Strategy Orchestration and Aktana-configured Salesforce Marketing Cloud widgets, brand teams can create HCP-aligned journeys, share with the field to increase awareness, understand impact on KPIs and adapt execution so that it continually
In addition, by using Salesforce Data Cloud with Aktana’s Strategy Orchestration and Automated Intelligence, brand teams can support real-time, personalized omnichannel experiences for HCPs and patients.
● Built-in library of Life Sciences use cases ● Omnichannel data model that extends Salesforce Data Cloud DMOs ● Drag-and-drop Aktana-packaged widgets for Salesforce Marketing Cloud ● Mature field orchestration engine, heuristics and models
● Automated content ingestion and tagging ● Value-driven optimization of every field & marketing action ● Produces strategy-driven forecasted actions, able to be used by Einstein
Provider Details
Aktana, Inc.
Pricing Details
Paid Add-On Required
You must pay for a product or service that is external to Salesforce for this solution to work.
Annual contract required. Customers must have Aktana Orchestrator and Tactic Genie.
Aktana Omnichannel for Salesforce
$1,250 USD/Brand/month
Lowest Starting Price