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Messagepoint for Journey Builder

Omni-channel Communications Generation for Hybrid Customer Journeys

Overview

Leverage the power of Messagepoint-managed print and email communications to quickly and easily create highly personalized Journey Builder campaigns. Our AI-powered content hub optimizes content, accelerates time to market and increases your agility.

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  • Create exceptional omni-channel customer experiences: create highly personalized print and email communications to ensure you are communicating with customers via their channel of choice.

  • Optimize your content: harness the power of AI to align to brand, reading comprehension and sentiment guidelines while also enabling content re-use and sharing for greater consistency in communications.

  • Dramatically reduce time to market: empower business users with direct access to author and edit content to eliminate change cycles through IT.

Enables teams to send personalized, optimized email and print communications automatically from within journeys. Easily include email and print communications authored and managed in Messagepoint in your journeys. Marketers and business users can self-manage their own content, leveraging AI-powered content optimization and advanced personalization options. Content sharing across teams, touchpoints and channels drive efficiency and consistency in journeys. Email communications are assembled and returned from Messagepoint and delivered within the journey for delivery and tracking purposes in Marketing Cloud. Print communications are routed to a print service provider or to your own industrial strength print/mail processing via our native composition or via delivery connectors to composition engines like Quadient Inspire.

Categories

Business Needs
Marketing
Industries
Financial Services
Healthcare & Life Sciences

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