FCB/SIX

FCB completed exceptional work in this project and we're able to pivot quickly and affectively when the scope of the task changed. The work they completed has opened up opportunities for our business to streamline and cut costs in the future. A job well done.

The FCBNZ Team led by Hugh Jannings and Qassem Naim were a great team to work with on a recent proof of concept engagement. Their professionalism, enthusiasm, willingness to share their knowledge and demonstrate the benefits and capabilities of the Salesforce products made for an outstanding client experience. I would happily recommend FCB as the preferred implementation agency on the strength of this team.

FCB brought significant expertise in identity management, data driven marketing and systems knowledge of Salesforce Marketing Cloud solutions. As a result, we've moved from a segment based marketing approach to a personalized one - we now have dynamic journeys informed by actual behaviour at an individual level. This insight lead development has helped us to convert more prospects into clients and reduced our cost-to acquire.

FCB enabled integration of Salesforce Marketing Cloud with another tech stack, constructing one single view of our prospect base with a bespoke solution. Thanks to this robust system, we've moved from understanding marketing leads within separate journeys and data extensions to understanding every prospect (including their engagement level) across all journeys in one single unified view. We can now gather insights on lead behavior and importantly change how we communicate and service people based their journey and engagement level.

This solution was quickly implemented by our partners and delivered value straight away - it got us really excited about what else we could A/B test and where we could see this solution used in other areas of our website. The team is brilliant with great ideas, would 100% recommend to prospective clients.

The team really understood the challenge we were facing and presented a unique way to combat it. Incorporating the personalisation 'Next best action slices' using the data we knew about our customers was a great move for us yielding the desired results we needed (increased conversion). I would definitely recommend the team as a partner to prospective clients, they're wonderful.

They're very proactive with ideas and implement solutions efficiently. Our capabilities as a digital marketing team have increased dramatically with the successful implementation of personalised jourenys on our website. And, we've delivered great results already. Their unique expertise in this world was incredibly valuable too, helping our team upskill in the area of personalisation. Would definitely recommend the team to any prospective clients, they're top notch!

The outputs and insight are really helpful to our day-to-day. Solutions focused business partner and really quick to respond to adjustments to changes.

FCB brings deep expertise in data driven marketing and Salesforce Marketing Cloud solutions. This has enabled us to get maximum value from our Marketing Cloud investment to deliver results that positively impact wider business objectives. The FCB team remains focused on how their support and solutions can deliver towards business outcomes.

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