DataGroomr Deduplication | Duplicate Management, Duplicate Check & Data Quality

REAL-TIME DUPLICATE CHECK Live Dedupe runs a duplicate check whenever users create or update Leads, Contacts and Accounts, and catches duplicates before they spread. Real-time duplicate management with no code to write.

AI DEDUPLICATION Machine-learning duplicate detection finds the fuzzy matches that rule-based dedupe misses and learns from your merge decisions. Switch to classic matching rules when you need exact control over deduplication.

MASS MERGE DUPLICATES Find and merge duplicates in bulk. Field-level merge rules pick the master record and keep the best value from every duplicate. Merge duplicate records across any object, and undo any merge.

DUPLICATE CHECK ON IMPORT Screen CSV imports for duplicates before they reach Salesforce. Each row is matched against existing records, so you can update, merge or skip it and keep imports from hurting data quality.

LEAD-TO-ACCOUNT MATCHING Match Leads to existing Accounts and Contacts, then convert or merge them in bulk, so sales never chases a lead that is already a customer.

DATA CLEANSING & STANDARDIZATION Prebuilt data cleansing rules normalize phone numbers, states, countries and other fields. Consistent values make deduplication more accurate and give you reports and segments you can trust.

AUTOMATED DATA QUALITY JOBS Schedule dedupe, merge and data cleansing jobs to run on their own. Dashboards show duplicates by object and track data quality over time.

AGENTIC DATA QUALITY Ask the DataGroomr AI agent to find duplicates, explain matches and suggest merge rules, then approve each change before it runs. Agentforce and other AI agents can run a duplicate check and dedupe over MCP.

VERIFICATION & ENRICHMENT Verify emails, phone numbers and addresses, and enrich records from multiple data providers. Every update is checked against existing records, so enrichment never creates new duplicates.