Print-Mailing Automation by Deutsche Post
Seamless Print-Mailing integration into your Marketing Cloud campaigns
Overview
Print-Mailings are another highly effective way to advertise to customers. Thanks to Deutsche Post’s Print-Mailing Automation service, your direct mailing campaigns can be integrated seamlessly into – and managed from – the Salesforce Marketing Cloud.
See How Print-Mailing Automation by Deutsche Post Works
SEAMLESS INTEGRATION Thanks to Print-Mailing Automation, print-mailing campaigns can be completely planned and managed using Salesforce Marketing Cloud. Once everything is set up and approved, the process runs automatically.
FULL CUSTOMIZATION The intuitive and user-friendly editor offers a wide range of customization options including basic address fields (BASIC), personalized text variables (PLUS) and complete customization (UNIQUE).
HIGH-LEVEL PERFORMANCE Print-Mailings are a high-value, high-performance media channel with a long-term impact. According to a CMC study, print-based direct marketing campaigns can achieve a conversion rate of 10% or more.
PRINT-MAILING AUTOMATION – THE BEST OF BOTH WORLDS Print-Mailings generate greater awareness and have a substantially longer impact than online advertising. With Print-Mailing Automation, your campaigns can be seamlessly integrated into the Salesforce Marketing Cloud, where you can easily plan, configure and manage them. Mailing customization is based completely on your personal needs. The launch of the Print-Mailing campaign is trigger-based and automatic – i.e., according to rules you define. Expand your marketing mix with another valuable touchpoint on your customer journey. An effectively planned combination of online and print channels enables you to reach customers with maximum efficiency. The number of targetable customers is set to increase: While Print-Mailings can currently be sent out only in Germany, the coverage area will be expanded in the future to include Austria and Switzerland and other countries.
Categories
- Business Needs
- Marketing
- Industries
- Retail