No-Code Preference Center

The No-Code preference center allows the business user the ability to manage the preference center with clicks, not code.

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Introducing the first, fully configurable Marketing Cloud Preference Center Say goodbye to out-of-the-box preference centers that simply capture opt-outs. With No-Code Preference Center, marketers can create curated experiences that put customers in control of the communications they receive. No-Code Preference Center enables marketers with the power of customization to help your business innovate and personalize faster. • Admin UI: Manage fields, layouts and more directly in Sales Cloud without a single line of code. • Marketing Cloud Compatibility: Capture customer preference data directly in Salesforce and dynamically sync to Marketing Cloud. By managing preference data within Salesforce, you cut out the need for custom, bi-directional integration to leverage Customer 360. • Compliance: Easily comply to subscription management laws such as CAN-SPAM, CASTL, and GDPR. • Enterprise scale: Support multiple products and business units with multiple UIs, nested categories, and a reusable data models. • Reports: Easily monitor subscription statuses and trends with standard reports. Plus, seamlessly integrate with Einstein Analytics to start generating user insights.