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Metricsflow - AI Powered Attribution Reporting for Salesforce
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Metricsflow is an AI-powered attribution reporting software for enterprise marketing teams. We care deeply about user privacy. Websites with our tracker will never feed into ad networks or get shared with any 3rd parties.
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Cookies are DEAD, Long Live 1-to-1 Marketing
In case you missed it, Google is killing cookies in 2022, which sounds good to me. Metricsflow has developed a much better way of getting to know your website visitors and integrating that intelligence directly into Salesforce! They fill in all the gaps in data that we don’t get with Google Analytics. While Google gives us a high-level view of data, but Metricsflow breaks this down so that we can see all of the attribution for every company, and every visitor in that company. It makes it so much easier to understand our prospect and customer journeys, and how we can continue to improve this. Metricsflow non-intrusive hashing system is such a better way to learn about your prospects and customers in short and long term!