Base

Advocacy automation, manage customer references, build loyalty & retention.

Overview

Provide sales with the best match reference and success story per opportunity. manage a live database of social proof. Measure reference influence on deals. Scale and manage account & contact level advocacy, B2B loyalty programs, and retention & upsell.

Features: - Help sales find the best match reference & customer story within the opportunity. - Manage, update, and score your Reference & Evidence database in salesforce. - Streamline Advocacy and Reference capture from accounts and contacts.
- Sales and CSMs easily nominate References and Advocates in Salesforce. - Automate customer base outreach and self-nomination to ASKs of Advocacy. - Measure Reference, Case Studies, and evidence influence on closed-won deals. - Reward advocates.
- Trigger lifecycle campaigns, such as: retention, upsell & cross-sell, and expansion, to target users/accounts by offering. - Generate new leads from colleague referrals and measure closer. - Map contact/user-journey and act on account insights.

Customer Marketing & Advocacy at scale, made easy. Base empowers customer/user outreach cross-channel, to uncover and activate advocacy, adoption, and growth opportunities. Companies can streamline their reference and case study collection and utilization with this integration to create one source of truth for customer advocacy activities and engagement, as well as a live database of sales-ready social proof content. Our algorithms match best-fit references and evidence content to opportunities, allowing faster deal closer. Base also empowers companies to scale their advocacy pool by reaching out to customers across their lifecycle in all their touchpoints with the brand. Boost sales, advocacy, and loyalty with our customer lifecycle marketing platform that automated your customer-base insight-led engagement and activation.

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