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Neura | Real-World Audiences and Events for Marketing Cloud
Build smarter customer journeys with real-world behavioral insights
- Business Need
- Campaign Management
- Compatible With
- Marketing Cloud Engagement
Neura intelligently transforms customer engagement by delivering powerful behavioral attributes and real-time events to Marketing Cloud based on each user’s real-world behavior.
Highlights
Real-World Behavioral Traits: Reach the right user with the right message using behavioral traits that provide powerful insights to each user's unique lifestyle. Activate audiences like Hard Worker, Frequent Traveler, Sleep Deprived, Avid Runner, etc
Moment-Based Triggers: User availability is critical to a successful engagement strategy. Using Moments, you can trigger journeys when the user wakes up, starts their morning commute, or relaxes at home, instead of while they are sleeping or driving
Insights and Behavior Attribution: Neura enables you to attribute events such as session starts, app opens, push engagement attempts, and in-app features to real-world user behavior, uncovering actionable insights for campaign optimization
Provider Details
Neura helps leading mobile brands drive higher customer engagement and retention with AI-powered, real-world behavioral insights that enable advanced campaign segmentation & triggering. Brands that utilize Neura are able to adapt to each user’s unique needs and preferences, enabling them to deliver contextually relevant and personalized customer experiences. Headquartered in San Francisco, California, Neura’s team brings together years of expertise in Artificial Intelligence, Internet of Things, Business Management and SaaS solutions. Together, they're working to make Neura an essential ingredient for user-aware experiences in the world’s most innovative products.
Pricing Details
Default Plan
$2,000 USD/company/month
Free trial available for 30 days