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Neura | Real-World Audiences and Events for Marketing Cloud
Build smarter customer journeys with real-world behavioral insights
- Business Need
- Campaign Management
- Compatible With
- Marketing Cloud Engagement
Neura intelligently transforms customer engagement by delivering powerful behavioral attributes and real-time events to Marketing Cloud based on each user’s real-world behavior.
Compatibility
- Compatible WithThis solution is tested to work with and extends the value of these products, but doesn't require them.
- Marketing Cloud Engagement
- Salesforce Editions
- ProfessionalEnterpriseUnlimitedForce.comDeveloperEssentials
App Details
- Listed On
- 06/14/2019
- Supported FeaturesLightning ReadyOptimized for Salesforce orgs that use Lightning Ready.
- Lightning Ready
- Languages
- English
Security
Additional Details
Many of the actions that users take in your app can be driven by things that happen in the real world. Soon after they wake up, they need to take medication or get a ride to work. During their commute, they will have time to play games or consume content. Users that are Health Enthusiasts and Busy don't have time to cook healthy meals, and will be more receptive to quick and easy food delivery offers. Frequent Travelers and Business Travelers can benefit from always-on travel insurance alerts. -Adapt user journeys to each user’s individual behavioral traits by activating audiences in a journey using Neura True Personas. -Set thresholds using filter criteria to create audiences based on each user’s level of activity or other Behavioral Profile data. -Deliver personalized messaging and content that matches each user’s real-world interests. Integrating Neura to your Salesforce Marketing Cloud Campaigns is as simple as connecting to Neura through AppExchange.
Need help?
Neura
Sunnyvale, CA, USA