Neura | Real-World Audiences and Events for Marketing Cloud
Build smarter customer journeys with real-world behavioral insights
Overview
Neura intelligently transforms customer engagement by delivering powerful behavioral attributes and real-time events to Marketing Cloud based on each user’s real-world behavior.
See How Neura | Real-World Audiences and Events for Marketing Cloud Works
Real-World Behavioral Traits: Reach the right user with the right message using behavioral traits that provide powerful insights to each user's unique lifestyle. Activate audiences like Hard Worker, Frequent Traveler, Sleep Deprived, Avid Runner, etc
Moment-Based Triggers: User availability is critical to a successful engagement strategy. Using Moments, you can trigger journeys when the user wakes up, starts their morning commute, or relaxes at home, instead of while they are sleeping or driving
Insights and Behavior Attribution: Neura enables you to attribute events such as session starts, app opens, push engagement attempts, and in-app features to real-world user behavior, uncovering actionable insights for campaign optimization
Many of the actions that users take in your app can be driven by things that happen in the real world. Soon after they wake up, they need to take medication or get a ride to work. During their commute, they will have time to play games or consume content. Users that are Health Enthusiasts and Busy don't have time to cook healthy meals, and will be more receptive to quick and easy food delivery offers. Frequent Travelers and Business Travelers can benefit from always-on travel insurance alerts. -Adapt user journeys to each user’s individual behavioral traits by activating audiences in a journey using Neura True Personas. -Set thresholds using filter criteria to create audiences based on each user’s level of activity or other Behavioral Profile data. -Deliver personalized messaging and content that matches each user’s real-world interests. Integrating Neura to your Salesforce Marketing Cloud Campaigns is as simple as connecting to Neura through AppExchange.
Categories
- Business Needs
- Campaign Management
- FeaturesLightning ReadyOptimized for Salesforce orgs that use Lightning Ready.
- Lightning Ready