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Plauti Assign: Instantly assign & route leads, cases, any Salesforce object
Assign leads, cases, and records to the right reps fast - within Salesforce
- Business Need
- Lead & Opportunity ManagementSales ProductivityCase Management
- Requires
- None
- Compatible With
- Sales CloudService CloudRevenue Cloud
Accelerate lead and case response. Assign and route any Salesforce object by workload, availability, distance, or custom logic. Use Round Robin, load balancing, skills or territory matching, capping, SLA reassign. No-code, Salesforce native. Pair with AI.
Highlights
Assign any standard or custom object with precision Route leads, cases, or accounts, one at a time or in bulk. Salesforce native, flexible, easy to integrate, no-code configuration for instant case routing and record assignment.
Use round robin, weighted assignment, and capacity capping Automate record distribution using Round Robin or weighted distribution across multiple groups using customizable rules. Balance workloads to prevent overload or pause assignments.
Skills, territory, distance, schedule, or multi-team criteria Assign each record to the right owner based on skills, location, availability, or team structure, ensuring the best fit for your business scenario.
Automate custom workflows with plugins and SDK Easily extend assignment automation to match your organization’s needs by using plugins or SDK customization. Support complex assignment rules and advanced workflows.
Pair with AI for context-aware routing Use Assign with Plauti Manipulate and/or AI models for context‑based routing (history, behavior, segmentation), case categorization and triage, enrichment, intent detection, sentiment analysis, and more.
Extreme flexibility, built for admins but also power users Let power users or managers access speed to lead details and KPI dashboards, eliminating extra admin work. No code, rapid updates, extremely flexible logic.
SLA controls, tracking, and audit trails Monitor SLA performance and assignment activity for full team accountability. Set reassignment limits, choose where a record can go, and define what happens when it's reassigned too often.
Routing log to see what happened and why See the complete routing journey for each record: diagnose issues, understand why a route was taken or skipped, and check if an SLA was missed or a record was rejected.
Add users in bulk and save time Quickly add users to MatchGroups in bulk based on roles, divisions, or Chatter Groups. Streamline setup and scale team assignment in seconds.
Provider Details

Plauti
Founded
2011
Website
Email
Trust Center
Plauti keeps your CRM data accurate, complete, and ready for business. Verify, deduplicate, manipulate, and assign records automatically so your teams can trust their data and act fast. Because when data is right, actions are right. And when actions are right, trust follows. - Verify: validate and format addresses, emails and phone numbers - Deduplicate: find, prevent and merge duplicate records - Assign: route and assign any record instantly - Manipulate: handle data in single-action execution > Native to Salesforce - No external processing, full data control. > Enterprise security - Salesforce compliance, no third-party risks. > No-Code customization - Adapt workflows easily, without IT reliance. > Scalable & efficient - Automate processes and manage data at scale Whether you're improving customer experience, achieving AI readiness, improving data governance or driving operational efficiency, the solutions work together to turn scattered data into a trusted resource that fuels confident decision-making and business growth.
Pricing Details
You must pay to use this solution. Discounts are available for nonprofits.
Volume purchase discounts are also available.