Attentive SMS for Marketing Cloud

A fantastic, emerging platform with a highly-supportive team behind it

I was first introduced to Attentive (specifically, Greg Portnoy, VP of Partnerships) at a Salesforce Connections 2019. Adding new technology and strategies to a mature ecommerce business can be challenging on a good day, but I liked where they were going with the concept (and I also appreciated that they were "close to home", being based in Boston, only an hour from where my organization is headquartered) - so we signed up for a trial. I can honestly say that Attentive blew me away. The setup and onboarding process was quick and extremely easy (literally a block of code dropped into a custom preference in Business Manager was all it took to get the basics in place; the API integration with Marketing Cloud is a bit more involved, but still very achievable), the rates were very competitive and growth-friendly, and the support/success team was top-notch (send an email with a request, get a response and the request completed inside the hour). Within 30 days, it was clear we had a blossoming initiative on our hands; and by the end of the holiday season, it was clear Attentive would be a long-term part of our digital marketing and messaging strategy at Stonewall Kitchen. Since then, the feature set in the platform has exploded, and our program has continued to perform admirably - and I have nothing but high praise for Attentive - the people, the platform, the results, and the roadmap.

Attentive was incredibly fast and nimble

Attentive was incredibly fast and nimble in getting us up and running with SMS. Im my E-commerce experience every vendor typically understates the time and effort it takes to implement. With Attentive, it really was only a few weeks and a, "simple line of code." There was a small hang up on our side in data flow into SFSC and vice versa, which ultimately pushed the launch out a bit. However, Attentive listened to our needs and worked with our global team to execute our strategy. Overall, we were up and running in two months. The time is right for SMS capture and Attentive is the leader in this category. Yes, I would recommend Attentive.